The increase in childhood obesity is a complex problem however the history can be easily traced from the 1970's till now. At that time marketing to children began in earnest in the United States. Currently over 4.2 billion dollars is spent just marketing fast food to children. From a pharmacy standpoint we see the dramatic increase in obesity and the many complications including early onset diabetes in children. Our nation simply cannot afford to allow a generation of children be plagued by a preventable epidemic stemming from immersion marketing from video games, movies, texting messages and other social media that children and parents may not even know is being sent to them to sell a product. McDonald's for instance has a web based marketing plan for 2 year old children! Stronger guidelines on marketing to children is needed and self regulation of the industry needs to end. children and parents need to have trusted sources of nutrition information not hidden behind deceitful marketing programs.
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513 #07818
Delaware County Pharmacists Association
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513