As a parent I haven't provided soda for my children at home. And while I haven't forbidden them to drink it elsewhere, my teens have not developed a taste for it and have no desire to drink it. As a public health nutritionist I am concerned for children and adults who view soda as an everyday drink as ubiquitous as water. I have no doubt these views have been influenced by incessant marketing. Even if parents are not overly influenced by such marketing, their children can be. I believe the food and beverage industry could have a much more positive influence on America's health and economy if it stopped advertising soda and other low-value beverages and food and redirected its marketing budgets and expertise to promote healthy products.