Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513 #00602

Submission Number:
00602
Commenter:
Tonya Love
State:
California
Initiative Name:
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513

I feel that food marketing unfairly targets the African American Community. The Robert Wood Johnson Foundation has reported that African American Obesity rates exceed 30 percent in 42 states. Yet, fast food restaurants and companies that sell foods with high sugar and fat content regularly target the African American community with their ads. Low income families and communities have low access to nutritional training..and children are constantly being bombarded with ads, from commercials, magazine ads, websites, video games, sponsoring of athletic teams. They are defenseless and easily persuaded. Nutritional education is necessary. Parents should also try to educate their children and restrict certain foods from their diets. However, at the same time, we should hold companies responsible for harmful marketing campaigns directly targeting low-income minority communities. I have written on my blog a post about food marketing. For a fun and light-hearted, but serious commentary on this subject (with links to sources) please read: http://tdlove.wordpress.com/2011/07/12/i-have-a-problem-with-being-misled/ Thanks! Tonya Love Oakland, California