Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513 #00585

Submission Number:
00585
Commenter:
Sarah Kirk
State:
Michigan
Initiative Name:
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513

Tuesday, July 12th Dear Chairman Leibowitz, I am writing to express my opposition to the Preliminary Proposed Nutrition Principles to Food Marketed to Children by the Interagency Working Group (IWG), and strongly urge the withdrawal of these marketing restrictions. The 2009 Omnibus Appropriations Act directed the FTC, USDA, FDA, and CDC to complete a study and provide recommendations to Congress. Instead, the IWG has proposed marketing restrictions of many healthy foods, including most soups, cereals, breads, and cheese. The IWG s standards are more restrictive than the standards for foods sold under the school lunch program, the WIC program, and contradict the Administration s own food recommendations to Americans. The IWG should withdraw its proposed food marketing restrictions. Childhood obesity and getting kids to eat healthy foods are big challenges that we face. As a mother, I see that every day. However, the culprits are not cereals, breads, cheese and soups. These are all part of a healthy, balanced diet. Overconsumption of any food and increased consumption of empty calories are the real culprits to our dietary crisis. This proposed regulation doesn t address the root cause, instead it focuses on handy scapegoats. Please complete the study and then make science based, well reasoned proposals that will support and protect all of us. Sincerely, Sarah Kirk