The U.S. government should stop focusing on the calorie side of the equation and start focusing on the activity/energy output side of the equation. If you are going to restrict what advertising we can do to kids, why don't we limit how many TV programs are targeted at kids. When I was a child, we had three stations. Today kids have more television choices. There are networks targeted just to kids. You can watch kid shows and cartoons 24 hours a day on multiple channels. Or, you could go after the video game manufacturers. Again, when I was a kid we had less video options and the ones we did have were pretty bad. Maybe we could go after the battery manufacturers. When I was young, we didn't have batteries that could be recharged to run for 24 hours of play time. How about Ipods, Ipads, and computers. A lot of time spent by kids surfing the net. It is typical governmental elitist thinking that you can limit commercial activity by food manufacturers to stop kids from gettin fat. The food will still be in stores and parents will still buy what their kids like to eat. It won't fix the problem. But, it adds substantial beaurocracy to the government to police the activity. Crazy governmental action!!!!!