Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513 #00325

Submission Number:
00325
Commenter:
Christina Goette
State:
California
Initiative Name:
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513

Dear Secretary Vilsack, Chairman Leibowitz, Director Frieden, and Commissioner Hamburg: I commend your efforts through the Interagency Working Group (IWG) to reduce unhealthy food marketing to children. As a parent and a public health professional, I strongly support uniform food marketing standards that will prioritize children's health, support parents, and catalyze industry to take greater responsibility for marketing strategies. The playing field is uneven. As a single parent I do all I can to limit my child's access to TV, but that doesn't matter because the marketing is so pervasive she is still influenced through different mediums: internet, baseball fields, community billboards, etc. Strong standards on foods marketed to kids will shift the balance in the right direction--towards the health of children and families. I agree with IWG's requirement that foods marketed to children contain real-food ingredients like fruits, vegetables and whole grains, while limiting harmful nutrients such as sodium, added sugar and saturated fat. I also strongly support the IWG's comprehensive view of marketing to children, covering the wide range of approaches companies use, including online and digital mechanisms. I thank the IWG for its strong nutrition and marketing guidelines, and urge you to finalize them by the end of the year. The health of America's children hangs in the balance, and I urge you not to bow to industry pressure when the stakes are so high. Sincerely,