A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00303

Submission Number:
00303
Commenter:
Robert Richards, Jr.
Organization:
Aero-Metric, Inc.
State:
Wisconsin
Initiative Name:
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"

Good Day. Our firm is an aerial mapping firm that provides full-service geospatial solution services to its clients. I am respectfully urging the FTC not to implement any enforcement or broad regulation that would have a harmful affect on firms like mine in the broad private geospatial community. Specifically, the FTC report imprecisely uses and regulates the term precise geolocation information or precise geolocation data . This would adversely impact consumers, geospatial firms, and government programs. My firm is particularly concerned that this term was not defined in the FTC staff report and the proposed regulations will have broad and harmful unintended consequences. The use of the term geolocation or other geospatial relevant terminology that appear in the FTC regulations will impose a significant new liability on my firm. It regulates areas of the economy and geospatial activities that have not been identified as a problem or pose any privacy concern to citizens. The regulations could thwart common, legitimate, and emerging uses of geospatial data for emergency response/post disaster remediation, insurance, environmental protection, E-911 & ambulance services, fleet management broadband mapping, home security, navigation, mortgage foreclosure monitoring/early warning system, and others. Moreover, activities, technologies, and applications development could be deemed illegal. For example, it would be impractical, if not impossible, for my firm to obtain prior approval or consent from individual citizens prior to acquiring or applying data such as satellite imagery, aerial photography, or parcel, address, or transportation data. The FTC regulation would effectively ban my firm, or our clients, from important value-added, integration and application activities. Finally, any such FTC regulation could put U.S. companies at a significant and insurmountable competitive disadvantage against foreign firms that may not be covered by that regulation, or for which enforcement would be impractical. FTC should provide the necessary and desirable privacy protections to individual citizens, however, it should not limit the geospatial community s ability to grow, prosper, and bring to the market those technologies and applications that meet the economic demands of consumers and citizens. In conclusion, I would like to point out that many states define a number of geospatial or geolocation activities as the practice of professional surveying. Therefore, practitioners are licensed and regulated by the government state licensing boards. Consumers are then already protected.