Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513 #00300

Submission Number:
00300
Commenter:
Zetes
State:
California
Initiative Name:
Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts, Project No. P094513

Dear Secretary Vilsack, Chairman Leibowitz, Director Frieden, and Commissioner Hamburg: Thank you for your efforts through the Interagency Working Group (IWG) to reduce unhealthy food marketing to children. I am in strong support of uniform food marketing standards that will prioritize children's health, support parents, and catalyze industry to take greater responsibility for marketing strategies. As an Early Childhood Educator I am familiar with the impact of multi-media marketing to young children, and the burden that is placed on parents to avoid the junk food, despite their children's desires. I agree with IWG's requirement that foods marketed to children contain real-food ingredients like fruits, vegetables and whole grains, while limiting harmful nutrients such as sodium, added sugar and saturated fat. I also strongly support the IWG's comprehensive view of marketing to children, covering the wide range of approaches companies use, including online and digital mechanisms. I thank the IWG for its strong nutrition and marketing guidelines, and urge you to finalize them by the end of the year. The health of America's children hangs in the balance, and I urge you not to bow to industry pressure when the stakes are so high.