A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00254

Submission Number:
00254
Commenter:
Rubow
State:
Wisconsin
Initiative Name:
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"

FTC Privacy Framework-Do Not Track No doubt, those who sell for a living will lobby that all forms of direct marketing to potential customers is a highly valued service to them. Let the customer decide. The default standard should be absolute privacy for ALL information. Let the customer decide to opt in to share personal information or pooled information that may become linked to personal in the future. If, indeed, the consumer does find that being bombarded with advertising is a benefit, they will opt in. There is no need for a thousand pages of exceptions and deference to powerful lobby groups. There should be graded options for privacy rather than just the take it or leave it option. The standards should apply to all forms of communication as there is no consumer-based reason to treat smart phones differently from computer-based transactions. Individuals should have the right to browse for information in private. Merely consenting to purchase a product should not give the seller a divine right to hound the buyer forever or sell the option to others to do the same. This does not have to be as complicated as indicated by the many pages of questions to consider. The primary stakeholder is and should be the individual.