Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084 #00235 

Submission Number:
00235 
Commenter:
M.J. Doucet
State:
Texas
Initiative Name:
Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084

To: Federal Trade Commission 11/9/2011 RE, Phusion Products & Four Loko I am writing to express my support for the pro-active measures implemented by Phusion Products Management as well as to express my sincere concern regarding the over-regulative position that has been contemplated by the FTC and other politically driven organizations. Phusion Products Management has taken proactive steps to educate consumers on their products and fully complied with all regulatory guidelines. They have continually served as good corporate citizens during a very difficult period of time of negative reaction to under age drinking. To my understanding, they fully compiled with removing the caffeine component in their popular products. They have also carefully labeled all products to comply with federal regulations to include anti under age drinking language. As a father and grandfather, I strongly condemn under age drinking and have instilled that mentality within my family. However, alcohol consumption is an individual decision and the industry should not be overly legislated by bureaucrats. The spirits industry is a very large one employing thousands of people and is adequately regulated. Alcohol consumption has been legal for decades. To single out one company or product within the adult beverage industry is unjustified and irresponsible. Education, consistent enforcement and holding individuals accountable for violating the law is the key to solving this problem. Under full disclosure, my employer prints materials for Phusion Products. If their products are adversely affected, my company (along with many other small companies) would be required to reduce staff and lay off employees – something this very fragile economy can ill afford. Let’s do the right thing by educating and enforcing proper labeling and product identification, without negatively impacting the employment of thousands of employees serving this industry. M. J. Doucet