I am a web professional and understand the value of the browsing history of users. However, I think it is irresponsible to use this information without consent or knowledge from the user. As is the case with many popular websites users are lurred into the sites with the promise of usefulness, only to find out that their every move is being tracked. When I search for "Gucci Shoes" on Google or say I like "Gucci" on my Facebook profile that information is for me and shouldn't be stored in a database so that I can be bombarded with shoe ads. While, it may seem harmless for a person to know that I like a particular brand the bigger question is what other information of mine are these sites using to profit from I find it especially troubling that it isn't until now that people are starting to stand up and say that this isn't ok. The trouble with so many technology innovators is that they are more concerned with whether or not they can do something instead of asking if it should be done. Any talented marketing professional will be able to continue to place ads and generate buzz online without my browsing history.
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00227
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"