I don't have any scientific data to share, only family experience. Parents who read and understand what is at stake require a huge amount of fortitude to prevent their kids from succumbing to the relentless bombardment from the food industry. But many parents don't actually understand the consequences of processed and chemically treated food on their kid's health, hence the obesity problem we are experiencing. Unless parents prohibit the kids from watching television, prevent them from shopping and otherwise totally isolate them, they cannot compete with the corporations and are on the losing end of this battle. For many parents the TV is the babysitter and for those who work at keeping their kids healthy, even they periodically give in and hope for the best. Furthermore, if the American Association of Pediatricians reaction to additives and processed food isn't making an impact on rational policy making, what chance does the average parent have In my humble opinion we should not be making a recommendation but rather endorse a blunt ban on advertising to kids for he sake of the health of humanity. The toxic, processed food industry can make their profit with some other product that doesn't harm kids.