I have been informing myself about the information collection techniques of internet active companies. The "tremendous benefits" to consumers are offset by the undisclosed theft of their internet and personal information. The fact is that entities unknown to me are electronically modifying the content of my computer.Cookies are one thing but when I look through my hard drive and see numerous sub directoriesnamed for websites,.sol files and other tracking files created without my knowledge or consent, I consider it the same as a telephone tap without court authorization. It is worse still because the information is being sold to second and third parties. The tremendous benefit is targeted ads Providing reasonable access to the consumer data they maintain is a model we have already seen with credit reporting companies. The "free credit report" we are allowed to see is usually incomplete and incorrect and there is no way to easily correct it. It is just a comon for you to buy a consumer version of their information product. I will add more comments as I read more reports but I can tell you the only reason there isn't legislation prohibiting these activities already is most people have no idea the extent of the tracking that sites like Facebook are doing. After you logoff and proceed to other sites, Facebook continues to monitor your internet activities.
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00148
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"