Guides for the Use of Environmental Marketing Claims, Project No. P954501 #00104 

Submission Number:
00104 
Commenter:
David Poole
State:
South Carolina
Initiative Name:
Guides for the Use of Environmental Marketing Claims, Project No. P954501

There is serious need for guidelines and enforcement about green or sustainable claims derived from using re-processed materials, as a raw material, that were never intended for landfill disposal and labeling the finished product "recycled", "green" or "sustainable" . According to existing FTC guidelines the raw material used must have been diverted from a landfill destination. The primary plastic materials(PET in particular) that still enter a landfill are in the form of used containers(bottles, etc.) Recycled plastic from a plastic or fiber producer is never intended for the landfill yet products made from that are claimed as having "recycled" polymer having "green" benefits . I applaud the FTC for the guidelines forthcoming and urge you to include the use of recycled raw materials in your guidelines. There ar far too many claims that lack validity and the consumer is completely confused. Anything short of post consumer recycled raw materail has questionable sustainability benefits