Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084 #00099 

Submission Number:
00099 
Commenter:
Maryann Strauss
State:
Initiative Name:
Proposed Consent Agreement In the Matter of Phusion Projects, LLC, Jaisen Freeman, Christopher Hunter, and Jeffrey Wright, FTC File No. 112 3084

Wow. I am shocked, dismayed and confused as to why the FTC is giving the go-ahead to Phusion Products and Four Loko....or is it For Loco" I've worked with teenagers for many years and I see your decision as dangerous to their welfare. That population is especially at risk but Four Loko is bad for everybody else, too. Dr. Thomas Frieden, CDC Director, just this month stated that "Excess alcohol consumption is a serious public health problem in the country." In fact, Dr. Frieden stated that problem drinking, in 2006, cost $223.5 billion and that 2/3 of these costs were related to binge drinking. His report goes on to say that the excessive use of alcohol results in an average of 79,000 deaths and 2.3 million years of potential life lost EACH YEAR. Are you aware that the CDC defines "heavy drinking" as more than one drink a day for women and more than two drinks a day for men" These sweetened alcoholic beverages have up to 12% alcohol and will be sold in 23.5 ounce containers! They are definitely attractive to teenagers. Of the total costs outlined above, $94 billion was incurred by federal, state and local governments. That's outrageous say nothing of the costs to the drinkers and their families...$93 billion. In all, the researchers estimated that excessive drinking cost $746 per person in 2006. That's a lot of misery any way you look at it.