When I first began using natural products and I saw Organics on the package I believed that this product was indeed an organic and 100% natural product. Well I was not yet an informed consumer and did not understand at that time there must be a USDA certified label to reflect it is truely organic. I was dupped, and so I imagine other consumers are as well. These companies, like Avalon Organics, are charging a higher "organic" price and the products are even located in the organic section of stores even though they have chemicals like Parabens. Who would not be confused? Luckily I have since become a very informed consumer. It does a disservice to those companies who are organic and go thru the certification process. I urge you please make it mandatory to be certified organic in order to make that claim. I see this as a misleading practice purposely to take advantage of the naive consumer. Also, these products are basically "food for the skin" (the largest organ of the body) and if food products are controlled with such guiedlines I do not see why personal care products should be any different.