Firstly I agree with the use of facial recognition technology used by government authorities to track down criminal activities. However I believe that the scope has widen as honest citizens face a society where uberveillance is the norm and where facial recognition technology is the dominating factor. For example digital photo kiosks have a secret cache file where millions of photos are stored without the consent of the individual who uses digital photo kiosks where privacy is breached. In the future companies will expand digital signage food kiosks such as where a secret camera without consent take video images to match a individual to a particular product and it is never deleted from the system's server. What seems to be relevant is consent is merely a myth because individuals no longer have the power to say yes or no to any product where unknown facial recognition technology is tracking the individuals reverse digital footprint. I think that the FTC needs to broaden their power to enforce companies that store the images of innocent citizens to delete them from internal and offshore backup servers within 90 days otherwise third parties will have access to those files. The broad spectrum is resolving whether third parties should have the right to access facial recognition files of persons of interest besides government authorities. I also believe the use of the Microsoft Kinect camera that store images of players in Microsoft servers should cease as images can be on sold to third parties. The fact that soon Smart TVs will have facial recognition technology inbuilt is a concern because most Smart TVs have software that can store images via the Internet and it poses the question whether like computers they can be infected with Viruses and spyware with no Antivirus software available. In addition many shopping malls and stores will implement Digital signage that are tailored made to the needs of customers however the FTC needs rules where before entering a shopping mall or store that customers are warned about if their individuals images are stored and if so whether it can be deleted. The best framework for dealing with the privacy concerns surrounding these technologies is vital where the government could setup a privacy tribunal on matters of privacy where issues are resolved rather then using courts that are stretched to their limits. I also like further acknowledge that strict laws must be implemented where social networks and mobile apps should not have the right to use any facial recognition technology without direct consent because as of 2012, users instead of using passwords will increasingly use facial recognition technology to access computers, itablets and mobile phones but where the image is stored is unknown. Many companies will have access to millions of faces on their servers and can cross match it with other personal information which can be a threat to privacy, national security and continues to establish a mechanism for the status of a Big Brother state. At the core of the issue all facial recognition technology must have digital consent forms for users and consumers when in use. I urge the FTC should have the right to improve and reject any facial recognition software technology not in conflict with national security, however like the FDA that has the power to approval food and drug standards, the FTC needs power to reject facial recognition technology that hinders privacy rights without being a obstacle to commerce.