I believe this is a fine idea and commend those commissioners who propose and back it. It is going on past time for some action like this to happen. If it were true that the market can and would protect consumers, after some 15 years of widespread internet use, it would have already happened. Instead, corporations, etc. have shown that, when the incentive to use others data for profit exists, they will take advantage of it. Technology, as you note, is becoming more and more intrusive, and the threat thus greater. It should be an obvious matter of fact that, at base, consumers personal information (if it is property) belongs to the consumer. Informed consent should thus be given before signing away those rights. As I say, if our government is truly "of the people, by the people and for the people" and not "of the people by the corporations, for the corporations" this action is past due. (NB: Personhood of corporations is a separate kettle of fish, that need not be addressed here, but suffice it to say, I have historical evidence that it is, in fact, a crock...)
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00059
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"