It is ludicrous to think that the Alcohol Industry can police itself regarding underage drinking prevention. They hire and pay their psyhcologists a lot of money to come up with ways that will look like they are preventing underage drinking when in fact they are promoting it through their advertising etc. Do not think for a moment that they have the youth's best interest at heart. They want their money and are not interested in their safety. It is up to the FTC to monitor the Alcohol Industry.