16 CFR Part 423 - Trade Regulation Rule on Care Labeling of Textile Wearing Apparel and Certain Piece Goods (the “Care Labeling Rule”), Project No. R511915 #00043 

Submission Number:
00043 
Commenter:
Richard Schwall
Organization:
Schwartzhoff Cleaners
State:
Illinois
Initiative Name:
16 CFR Part 423 - Trade Regulation Rule on Care Labeling of Textile Wearing Apparel and Certain Piece Goods (the “Care Labeling Rule”), Project No. R511915

Please, keep the care labels simple. Today's consumer doesn't understand the care label symbols. Example: I was watching "Who Wants To Be A Millionaire" about 2 weeks ago. The contestant was going for $100,000. The question was, "On a clothing "Care Label", what does a circle with an X through it mean?" He didn't know, so he asked the audience for assistance. Only 11% of the audience had the correct answer. 37% thought it was a wash symbol. Needless to say, the contestant chose to take his $50,000 without answering the question. He had no faith in the audience either. Something to think about, "Professoinally Wetclean". Consumers think "Dryell" (sorry P&G) is home "Dry Cleaning". Are they going to try their home "Wetcleaning" as "Professional". Please, just keep it simple and help us educate the consumer.