Guides for the Use of Environmental Marketing Claims, Project No. P954501 #00035 

Submission Number:
00035 
Commenter:
Anne Taliaferro
Organization:
Johns Hopkins University
State:
Maryland
Initiative Name:
Guides for the Use of Environmental Marketing Claims, Project No. P954501

I am a pediatric research nurse at Johns Hopkins and a mother. Please, help consumers make educated choices about the substances used in their homes. In our research in the division of immunology and allergy we consider how airborne allergens, which may include cleaning products, etc. affect the tender young lungs of asthmatics. Truth and transparency in marketing will allow me to make more informed decisions and will allow me to provide better patient education to the highly motivated parents and families of the patient population I serve.