I agree with the concept, I am concerned it does not include offline tracking mechanisms that occur without my approval. A company like Catalina Marketing in St. Peterburg Fl parnters with retailers to track my purchases in store and then prints advertisements and coupons to me. I can understand tracking frequent shopper cards, because the consumer has agreed to those terms, but I receive ads based on tracking of my credit card that I regularly use to purchase my groceries, even though I had opted out of recieving marketing materials on my credit card agreement, and I also receive ads based on what I am buying even if I use cash. I would recommend you broaden the ability to opt out, and require retailers to clearly identify the different manners they track your behavior. It may not be legal to use the credit card, or any other financial payment instrument to track and deliver messages, but it occurs on a regular basis.
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers" #00028
A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"