Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510 #00026

Submission Number:
00026
Commenter:
Ryan Schram
Organization:
IZEA, Inc.
State:
Florida
Initiative Name:
Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510

Having worked in conjunction with the FTC, IAB, and WOMMA since 2006 on the area of sponsored content, IZEA has been a champion of four foundation aspects we believe are core to Native Advertising: 1.) Mandatory Disclosure 2.) Freedom of Choice 3.) Authentic Voice 4.) Transparency of Identity For the last four years, our organization has produced the State of Sponsored Social (formerly "State of Social Media Sponsorship") study from a population of over 10,000 brands, agencies, and Creators (i.e. influencers, publishers, and media entities). We hope the committee finds the research useful for this week's workshop. IZEA Chief Operating Officer, Ryan Schram, will be attending and is happy to provide additional perspective at your request.