Additional rules will help but I also believe there should be better enforcement of the current rules/laws. It is way to easy for telemarketers especially those that are running scams to circumvent the current regulations. I think any ethical business would want their name displayed. Caller ID should identify the name of the telemarketer that is calling and the actual number they are calling from. I commend the FTC for wanting additional regulations to protect consumers. However, none of it will matter unless enforcement is improved and those that violate the law are punished.