Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510 #00023

Submission Number:
00023
Commenter:
Jared Anderson
State:
Florida
Initiative Name:
Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510
Matter Number:

P134510

As Sr. Manager of Media for a global Fortune 500 corporation, I am very interested in native advertising and its potential moving forward. We, as an organization, are spending more heavily online but not seeing the results from a performance perspective that we see in a more contextually relevent enviroment like editorial. There need's to be a better relationship between edit and paid media and I'm interested in discussing more at this forum.