I find it rather funny that a group can do their own regulations for advertising. Isn't this a bit one sided? So why don't we let kids make all their decisions for themselves? Seems just as silly. We want to be responsible but I can't see the alcohol companies being responsible in their advertising. They don't tell what happens to the kids of the people drinking. How I was molested by my drunk step father. How I was beaten by him. Oh no! They only made enticing advertisements - they don't advertise the consequences of alcohol. Nothing good has ever came out of alcohol and nothing ever will. I suffered at the hands of a drinker who believed all the lies in the ads of alcohol. Self regulate - what a joke! Alcohol use is on the rise. Costing more than it should for the treatment that is needed for its usage. They are not going to be responsible unless someone else regulates them.