16 CFR Part 424 Retail Food Store Advertising and Marketing Practices Rule, Project No. P104203 #00020

Submission Number:
00020
Commenter:
Carol Haass
State:
Delaware
Initiative Name:
16 CFR Part 424 Retail Food Store Advertising and Marketing Practices Rule, Project No. P104203
I think the rule governing retail food advertising should be amended and made stronger with penalties attached for repeat offenders. The worst examples that I have encountered are: Walgreens---they advertise merchandise/items on sale. When you arrive early on Sundy morning (the date the sale began), they have none and state "it wasn't on the truck yesterday". They will not give a rain check until the last day of the sale which means returning on more than one occasion. They should be required to give a rain check whenever (during the sale) that the product is not available----unless "while supplies last" notation is present in the ad. I no longer even look at their advertisements, since they never have the advertised products. Another abuse of product pricing is at Food Lion-----they advertise items "buy one get one free"; increase the cost of the first item to double or almost double the presale price. An example is buy one get one free frozen, boneless, skinless 2 1/2# store brand chicken breasts. They increased the price of the product to almost double----$12.99. The presale price of this item is around $6.99. I become infuriated when I see this kind of product pricing. Something should be done about this-----penalties should be imposed--issuing rain checks should be required. An easier way to report these abuses to the FTC should be made available to the public. Thank you for allowing me to provide these comments to you.