Guides for the Use of Environmental Marketing Claims, Project No. P954501 #00014 

Submission Number:
00014 
Commenter:
Bennie Hayden
Organization:
Marketing for Green
State:
Michigan
Initiative Name:
Guides for the Use of Environmental Marketing Claims, Project No. P954501

My question or comment pertains to the use of the term "environmentally friendly". If the term is used as part of a mission or value statement, is the use of the term in this context discouraged? In this instance, the term is not used as part of a product or service claim, but rather is used to convey a belief in ideals or core values of an organization or business.