Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510 #00011

Submission Number:
00011
Commenter:
Peter Menell
Organization:
UC Berkeley School of Law
State:
California
Initiative Name:
Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510
Matter Number:

P134510

As reflected in the attached manuscript, I can speak to how technological advances (DVRs and unauthorized distribution of copyrighted works) have shifted content creation and distribution marketplaces toward greater use of embedded advertising and challenges that these changes pose to public health and welfare, freedom of expression, and journalistic and artistic independence.