Guides for the Use of Environmental Marketing Claims, Project No. P954501 #00009 

Submission Number:
00009 
Commenter:
Christina  Erickson
Organization:
Champlain College
State:
Vermont
Initiative Name:
Guides for the Use of Environmental Marketing Claims, Project No. P954501

I am glad this is a current project, however, I feel using the word "should" is not strict enough. Marketers/producers "should" do many things, but if they are not required, this will likely not happen. Please use stronger language, such as "will" or "are required". Also, what is the penalty if they do not follow these rules?