Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510 #00006

Submission Number:
00006
Commenter:
Rebecca Lieb
Organization:
Altimeter Group
State:
New York
Initiative Name:
Request for Comments and Announcement of Workshop on Blurred Lines: Advertisement or Editorial? FTC Workshop on Native Advertising, Project No. P134510
Matter Number:

P134510

As a research analyst covering digital advertising and media, I published an independent research report, "Defining and Mapping the Native Advertising Landscape," on Sept. 10, 2013. It is based on 27 interviews and briefings with brands, social platforms, media companies, industry experts and technology vendors. The report, published under Creative Commons, can also be accessed here: http://www.slideshare.net/Altimeter/report-defining-and-mapping-the-nati... Disclosures: I serve on the Interactive Advertising Bureau's Native Advertising Taskforce. I also testified at the FTC's CAN-SPAM hearings in 2002, and helped the FTC to organize that public event.