Proposed Consent Agreement In the Matter of DrJays.com, Inc., a corporation, File No. 122 3063 #00003

Submission Number:
00003
Commenter:
Marcia Kramer
Organization:
NAVS
State:
Illinois
Initiative Name:
Proposed Consent Agreement In the Matter of DrJays.com, Inc., a corporation, File No. 122 3063
Matter Number:

122 3063

Please reject this consent agreement in favor of meaningful consequences that will actually discourage companies from breaking the law and make them accountable for ensuring that their suppliers provide exactly what they say they are providing. It is disgraceful that the only consequence for their breaking the law and defrauding consumers is to agree to NOT break the law in the future. But only if they know about it! Should they not be required to exercise due diligence to ensure that their suppliers are providing the products as advertised? Consumers rely on sellers to provide a truthful assessment of their goods--especially when they are not manufacturing the items. As consumers we have no relationship with the manufacturer, but the sell does and has an obligation to exercise due diligence in the quality of the goods and accuracy of the desciption before they pass them on to consumers. This consent agreement should hold the manufacturers liable for their conduct. Perhaps a modest fine now with a steeply escalating financial penalty for any repeat offenses, but without exempting them from liability for the conduct of their suppliers. They are on notice of this fraudulent practice and should be required to exercise due diligence in ensuring that they are not sold mislabelled goods again.