Proposed Consent Agreement In the Matter of Pool Corporation, a corporation, FTC File No. 101 0115 #00002 

Submission Number:
00002 
Commenter:
John Salvo
Organization:
Salvo Pool and Spa, Inc.
State:
Florida
Initiative Name:
Proposed Consent Agreement In the Matter of Pool Corporation, a corporation, FTC File No. 101 0115

I believe, as do many, the Pool Corp has used its size to influence the pool equipment manufacturers in many ways, including trying to limit sales and forcing manufacturers to create programs and pricing that only PoolCorp could utilize or achieve. In the past 5 years, prices have increased well in excess CPI, which is very unusual considering the recession. The overall decrease in pool sales is probably greater than 50%, yet prices at the distributor level continue to increase anywhere from 4% to 10% per year. Restriction need to be in place to prevent Pool Corp from controlling such a large share of the market. At this point, they basically have a monopoly on the pool industry from both direction. The control the distribution of pool product to the pool industry, and control the pricing and flow of products to the pool industry by there shear size.