Proposed Consent Agreement In the Matter of L’Occitane, Inc. #00002

Submission Number:
00002
Commenter:
Henry Rossbacher
Organization:
The Rossbacher Firm
State:
California
Initiative Name:
Proposed Consent Agreement In the Matter of L’Occitane, Inc.
Matter Number:

122 3115

The amount of penalty and/or restitution is clearly inadequate. Creams are well established as having no effect on cellulite in, inter alia, the FTC's prior litigations including Rexall in Florida. Given L'Occitane's prominent place on the market for years and the influence of its advertising the announced settlement is an inducement for further misconduct, not a deterrent. $450,000 is less than a traffic ticket.