Submission Number: 00024
Received: 12/23/2010 10:50:15 AM
Commenter: M Gregory Smith
Organization: Accudata Technologies
Agency: Federal Trade Commission
Initiative: 16 CFR Part 310: Telemarketing Sales Rule
Attachments: No Attachments
Addendum to prior submission (800 #'s): Often telemarketers "spoof" Caller I D by sending an 800# rather than the actual number (ANI) being dialed frm. This practice is inteneded to encourage call back. It should not be a problem if a true Calling Name (CNAM) is delivered with the number. With today's technology, there is no reason not to provide a CNAM with an 800#. The important parts that should be addressed in the TSR include: 1 - a real callback number MUST be used. And, 2 - a real calling name must be provided by the carriers offering enhanced Called ID (Calling Name) service.