Date: Tue, May 22, 2001 6:04 PM

Subject: FTC Annual Reports on Cigarette Advertising

These reports are extremely important and without equal. I have used them repeatedly in research, in litigation, and in public policy discussions. They were helpful in my chapters in three separate Surgeon General Reports.

Suggestions: It might be helpful if data could be aggregated by "light v. regular products", "male v. female", etc.

Contact me if you want reaction to ideas you are considering.

Rick Pollay