Date: Tue, Jun 5, 2001 12:12 PM

Subject: Cigarette and Smokeless Tobacco Reports

The Coalition for a Tobacco Free Curry County recommends:

Please continue to issue annual Tobacco Industry Marketing Reports!

These reports are critically important for public health efforts to monitor the tobacco companies' marketing activities, stop tobacco marketing to kids, and make the case for why government investments in tobacco control (including public education and counter-marketing efforts) needed to reduce the toll of tobacco in the United States.

For example, without the FTC reports, we would not be able to estimate (based on population) what the tobacco industry spends in each state to promote its deadly products.

We supporting the following improvements.

1. Include a state-by-state breakdown of the reported marketing expenditures

2. Include company-specific or even brand-specific marketing expenditure data

3. Provide subtotals for marketing expenditures for regular versus "reduced-risk" tobacco products

4. Include a breakdown of the different types of expenditures the companies make within the existing promotional-allowance and retail-value-added expenditure categories (which account for the vast majority of all promotional spending by the companies).

We recommend that future reports:

1. Include a country-by-country breakdown of U.S. tobacco corporations' marketing expenditures abroad.

Dave Manzella
Public Health Educator
Chair; Coalition for a Tobacco Free Curry County (Oregon)