Thu, Jun 7, 2001 5:11 PM
Subject: Cigarettes and Smokeless Tobacco Reports
Please continue to issue your periodic reports on how much the cigarette companies and smokeless tobacco companies spend each year to market and promote their deadly products. These reports are critically important for public health efforts to monitor the tobacco companies' marketing activities, stop tobacco marketing to kids and to make the case for why government investments in tobacco control are needed to reduce the toll of tobacco in the U.S.
The following ideas are ways to make the reports even better: include a state by state breakdown of the reported marketing expenditures, include company-specific or even brand-specific marketing expenditure data, provide subtotals for marketing expenditures for regular versus "reduced risk" tobacco products, include a breakdown of the different types of expenditures the companies make within the existing promotional-allowance and retail-value-added expenditures catagories.