Submission Number: 00345 

Received: 2/18/2011 9:48:21 AM
Commenter: Zachary Rodgers
Organization: ClickZ
State: New York
Agency: Federal Trade Commission
Initiative: A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
Attachments:
00345-57852.pdf Size = 174 KB
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Submission Text
Incisive Media's ClickZ, an ad-supported online publication, has been the largest resource of interactive marketing news, commentary, and how-to information since it was established in 1997. ClickZ recognizes that the commission's do-not-track proposal is the most significant regulatory initiative ever to be introduced during the short life of the online ad industry. For this reason, ClickZ's editorial staff wanted to ensure our readers – comprised of the top digital marketing professionals in the U.S. – shared their thoughts about the implications of do-not-track on this burgeoning sector of the economy. The attached summary outlines responses submitted by 17 readers and columnists, supplemented with information reported by staff journalists. Thank you for the opportunity to weigh in on this crucial privacy issue. Regards, The ClickZ Team ClickZ.com