Submission Number: 00042
Received: 12/2/2010 2:11:33 PM
Commenter: Lon Diffenderfer
Agency: Federal Trade Commission
Initiative: A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
Attachments: No Attachments
A "Do Not Track" mechanism, allowing consumers to choose whether to allow the collection of data regarding their online searching and browsing activities, is long overdue. It should be implemented now. Consumers should not be required to sift through legalese trying to determine whether or not a company is going to be tracking their online activities.