Submission Number: 00030
Received: 12/2/2010 9:52:16 AM
Commenter: Darlene Tester
Agency: Federal Trade Commission
Initiative: A Preliminary FTC Staff Report on "Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers"
Attachments: No Attachments
Why is the FTC making an assumption that people don't want the information provided by companies? If the FTC's report is to be accurate in the beliefs and desires of the American public, it should establish some form of polling place to ask the question of the American public -- Are the new technologies surrounding focused marketing providing you with information you want to have or is that focused marketing invading your privacy? I believe the FTC may be surprised by the results. I would assume that the majority of people under the age of 40 don't care and people over the age of 40 believe it's an invasion of privacy. The FTC should make more of an effort to determine what the American public wants rather than based their report results on what they assume is going on out in cyber space. As a college instructor in forensics and computer law, I find my students accepting of ad tracking -- they see it as a fact of life rather than an invasion of privacy (the average age of my students is 26).