Submission Number: 00254
Received: 12/1/2011 6:06:40 PM
Commenter: Jared Rhoads
Organization: Center for Objective Health Policy
Agency: Federal Trade Commission
Initiative: Proposed Consent Agreement In the Matter of Phusion Projects, LLC; Jaisen Freeman; Christopher Hunter; and Jeffrey Wright; FTC File No. 112 3084
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[see attachment for letter of transmittal]
The Federal Trade Commission (FTC) should not restrict the serving size, alcohol content, or advertising choices made by Phusion Projects, makers of Four Loko.
It is true that manufacturers should not be allowed to misrepresent the alcohol content of their products. But what constitutes misrepresentation must be interpreted strictly, not loosely, and it must be based upon reason, not emotional appeals to “the good of the children.”
Alcohol and stimulant consumption is a personal choice. It is a choice that adults in this country have a right to make. Companies should not be forced remove ingredients from their products or change the way they depict their product being used, provided there is no actual misrepresentation of fact.
Jared M. Rhoads
Center for Objective Health Policy