Submission Number: 00063
Commenter: Jeff Herten
Agency: Federal Trade Commission
Initiative: Proposed Consent Agreement In the Matter of Phusion Projects, LLC; Jaisen Freeman; Christopher Hunter; and Jeffrey Wright; FTC File No. 112 3084
Attachments: No Attachments
I strongly oppose these sweetened, high potency alcoholic drinks be marketed at all. They clearly are targeting a young clientele, pandering to teens with this "cool" beverage. Masking the 12% alcohol with a sweet taste will allow easier and faster consumption, allowing young people to get into the alcohol poisoning blood alcohol levels more quickly. As an expert on the medical hazards of alcohol and teen alcoholism, I must remind the FTC that 25% of all alcoholics are teens and that the younger a person begins drinking, the more likely they are to become alcoholic and the more permanent neurologic damage occurs. 125,000 Americans die of alcohol annually. Let's not try to set a new record with this ridiculous drug delivery system.
Jeff Herten, MD, author of the Sobering Truth, what you don't know can kill you.