Submission Number: 00047
Commenter: Mary Sue Babb
Agency: Federal Trade Commission
Initiative: Proposed Consent Agreement In the Matter of Phusion Projects, LLC; Jaisen Freeman; Christopher Hunter; and Jeffrey Wright; FTC File No. 112 3084
Attachments: No Attachments
As a person who works with high school and college students, many of whom are underage or just reaching legal drinking age, and has seen the problems caused by excessive drinking of both the illegal and legal drinkers, I respectfully request that FTC withdraw this agreement due to the following:
The size of Four-Loco gives the false impression that this is an appropriate single serving drink. Current federal standards indicate that 1 drink per day for females, and 2 per day for males as an acceptiable standard. Even if the can is labelled as more than one serving, there is no evidence that this will prevent drinkers from consuming the entire can at one time. There is also no evidence that putting a resealable cap on a single-serving container will effectively discourage drinkers from consuming the entire can at one time. These are products that are sold in convenience store coolers and intended for immediate consumption.
The fundamental problem with these products is that these sweetened alcoholic beverages with up to 12% alcohol content are sold in 23.5 ounce containers. The proposed consent agreement does nothing to to address or solve this problem. Worse than taking no action at all, the FTC will undermine public health and safety.
Thank you for your consideration. I hope that you will withdraw this agreement and work for a more effective solution to the problems outlined above.