Submission Number: 00042
Commenter: Justin McBride
Agency: Federal Trade Commission
Initiative: Proposed Consent Agreement In the Matter of Phusion Projects, LLC; Jaisen Freeman; Christopher Hunter; and Jeffrey Wright; FTC File No. 112 3084
Attachments: No Attachments
As an individual who works with many young people, I know all to well the dangers of drinks like Four Loko. Simply changing the label and the cap will do too little to change the fact that this product is intended for young people and for them to drink them to excess. How often do we drink out of a 24 oz bottle of soda, put the lid on it, and come back to it tomorrow. Rarely, if ever. If anything, the cap serves merely to prevent spilling. With the high alcohol content, this is very dangerous. As people drink one of these drinks, their judgment is already impaired, the sweet flavor, and the marketing tactics used by these companies is not meant to encourage only one drink, but to encourage continued drinking.
Worse than taking no action at all, with this consent order, the FTC will undermine public safety and health.
Thank you for your time and I hope you do your part to do everything you can to prevent senseless injuries and death resulting from abusing alcohol, which these product clearly promote.