|Received:||8/12/2008 3:19:52 PM|
|Organization:||Fast Fix Jewelry Repairs|
|Agency:||Federal Trade Commission|
|Rule:||Guides for the Jewelry, Precious Metals, and Pewter Industries|
Comments:In reference to Jewelry Guides, Matter No. G711001, I strongly object to any change that would allow companies to use the term platinum when alloyed with base metals in jewelry. Platinum is highly regarded by the public and in the industry as a superior metal when used in jewelry manufacturing. If this rule is adopted, mixing base metal with platinum will confuse the public and will create problems when platinum jewelry is brought in for repairs. I, for one, would not want to have to explain to the customer that their platinum ring only contains 56.5% platinum and a composition of 41.5% other metals. and it will not repair or perform the same as a quality platinum ring. It might tarnish, not be as scratch resistant, be subject to problems with resizing or repair, not be as durable or not be as hypoallergenic to the consumer. The public will be duped into believing that their jewelry is platinum regardless of any required written or verbal assurance from the manufacturer or seller that a high degree of base metal is included. Why open up this can of worms? This ill-conceived idea to water down the identity of platinum in the jewelry industry needs to be ash-canned and does not deserve any further consideration.