<!DOCTYPE HTML PUBLIC '-//W3C//DTD HTML 4.0 Transitional//EN'>

<html><head><title>534660-00011.htm</title>

<meta name='vs_defaultClientScript' content='JavaScript'>

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

<meta name='vs_targetSchema' content='http://schemas.microsoft.com/intellisense/ie3-2nav3-0'>

<meta name='Originator' content='CommentWorks'></head><body><Table>

<tr><td><b>Comment Number: </b></td><td>534660-00011</td></tr>

<tr><td><b>Received: </b></td><td>8/12/2008 1:37:02 PM</td></tr>

<tr><td><b>Organization: </b></td><td>Julius Goldstein &amp; Son, Inc. d/b/a/ Goldstein's Jewelers</td></tr>

<tr><td><b>Commenter: </b></td><td>Richard Frank</td></tr>

<tr><td><b>State: </b></td><td>AL</td></tr>

<tr><td><b>Agency: </b></td><td>Federal Trade Commission</td></tr>

<tr><td><b>Rule: </b></td><td>Guides for the Jewelry, Precious Metals, and Pewter Industries</td></tr>

<tr><td>No Attachments</tr></Table>

<hr><P><b>Comments:</b></p>Having been in the jewelry business over 40 years, and running a jewelry store most of that time.  I believe jewelry should be at least 90% platinum to be able to be called simply, &quot;platinum.&quot;  Just as America's original gold coins were 90% gold, other jewelry with gold designations must be referred to as xx Karat Gold.  People (consumers) expect platinum to be &quot;pure.&quot;  90% should do it.  Platinum was traditionally 90% Platinum and 10% Iridium.  Now there are other alloys, but I believe anything less than 90% platinum should be given a full description.  Thank you.</body></html>