| Comment Number: | 517683-00052 |
| Received: | 09/22/2005 05:52:34 PM |
| Organization: | Zoltan David Precious Metal Art |
| Commenter: | Zoltan David |
| State: | TX |
| Agency: | Federal Trade Commission |
| Rule: | Guides for the Jewelry, Precious Metals, and Pewter Industries |
| Docket ID: | To Be Added |
| No Attachments |
Comments:
Dear Sir/Madam, I am writing in support of the ammendament of the FTC Guides for the Jewelry, Precious Metals, and Pewter Industries, 16 CFR, Part 23, to prohibit the use of the word "Platinum" or any abbreviation thereof, to mark or describe any product that is composed of between 500 and 850 parts per thousand pure platinum and no other platinum group metals. I design and create jewelry that is primarily platinum and I use platinum 950 and pure platinum. My customers specifically buy platinum because of the rarity and purity of the metal. They know that they can buy a piece in 18K white gold that will be similar, but they want the prestige of owning 'platinum'. All of the customers that I have spoken with are absolutely against the possibility of marking or calling a piece of jewelry that is less that 85% pure - platinum. I believe that any use of the word ' platinum' should be used to describe only product that is atleast 85% pure platinum or platinum group metals. Sincerely, Zoltan David