|Received:||08/16/2005 03:27:49 PM|
|Agency:||Federal Trade Commission|
|Rule:||Guides for the Jewelry, Precious Metals, and Pewter Industries|
|Docket ID:||To Be Added|
Comments:Jewelry Guides Matter No. G711001 I've worked with Platinum Guild International to promote awareness of the unique properties of Platinum. No one has worked harder making Platinum- pure platinum that is- a desirable metal in the minds of consumers. A diluted version of this precious metal would only confuse the consumer, and errode the profits of jewelry retailers and manufacturers. By allowing the word "Platinum'' to be used in describing a metal who's composition is not purely Platinum misleads consumers, and capitilizes on the hard work put in to making this metal understood as the ultimate preference in fine jewelry. I hope the FTC recognizes that Platinum is more than a descriptive term, but connotes a special alloy. The word Platinum should remain pure- and the consumer should not have to guess at what metal he/she is getting when specifying 'Platinum'.