|Received:||7/8/2005 2:41:33 PM|
|Organization:||Spencer & Spencer|
|Agency:||Federal Trade Commission|
|Rule:||Guides for the Jewelry, Precious Metals, and Pewter Industries|
|Docket ID:||To Be Added|
Comments:The price of 950 platinum jewelry is so high that I believe it's somewhat cost-prohibitive. With the price hovering between 800 to 900 per troy oz. for the past few years, I welcome a new platinum metal with a lower platinum to alloy proportion at a significantly lower price. It is a lower-priced alternative to 950 platinum, yet it is more "appealing" than 14k or 18k white gold. I think there is a large market for this metal. After all, 14k or 18k white gold is not a naturally white metal - it is simply yellow gold w/ alloys. For someone who wants a platinum ring but cannot afford the platinum price - or someone who wants a "white" look but cannot afford platinum and is allergic to white gold (b/c of the nickel content) - this is a great alternative. I see many uses for this metal especially in the bridal market, earrings/pendants/findings - and also wedding bands which can tend to be heavier. I think this metal will have good profit margins for retailers and will also encourage customers to make repeat purchases and spend a little more than they would w/ white gold - yet less than w/ 950 platinum. The 950 platinum metal will still have a large market and educating customers is the key here.